HOW TO ENTER YOUR DECISIONS
You are expected to make four sets of decisions as seen below: room allocation decisions, hotel attributes and amenities decisions, room rate decisions and marketing decisions.
HOW TO ENTER ROOM ALLOCATION DECISIONS
In this game, each hotel has 500 rooms and there are eight market segments as can be seen below. You are required to allocate (block) a number of rooms to (for) each market segments. Of course, the number of rooms you allocate to each segment will depend on your strategy. Since the weekday and weekend market customer profiles are likely to be different, you are required to determine room allocations for one weekday and one weekend. The simulation assumes that there are 12 weekends and 18 week days in a month. The same room allocation strategy will be applied to those 12 weekend days and 18 week days. The total number of rooms you can allocate cannot be than 500 for weekday or weekend allocations. After you enter your weekday and weekend room allocation decisions, click on “Update Decisions” button to update and save your decisions. You are also required to confirm your decisions by clicking "confirm all" button.
HOTEL ATTRIBUTES AND AMENITIES DECISIONS
The second set of decisions you will make is the hotel attributes and amenities decisions. Please read the criteria for the hotel attributes and amenities decisions before you make your decisions. The criteria for the hotel attributes and amenities decisions document will provide the guidance you need to make your hotel attributes and amenities decisions. You will make 19 hotel attributes and amenities decisions. As can be seen below, for each hotel attribute and/or amenity you will make capital expenditures and operating expenditure decisions. Also, you will need to make two separate decisions for operating expenditures: labor and other expenditures. It is crucial that you read the criteria for the hotel attributes and amenities decisions document first. After you enter your decisions into the correct box, click on “Update Decisions” button to update and save your decisions. You are also required to confirm your decisions by clicking "confirm all" button.
ROOM RATE DECISIONS
Room rate decisions are the third set of decisions you will make in this simulation. Again, before you make your decisions, it is strongly recommended that you read the criteria for making room rate decisions document. You will make weekday and weekend room rate decisions for each of the eight segments included in this simulation for each distribution channel. There are total of four distribution channels in this simulation: direct, travel agent, online travel agents and opaque. After you enter your room rate decisions into the correct box, click on “Update Decisions” button to update and save your decisions. You are also required to confirm your decisions by clicking "confirm all" button.
MARKETING DECISION
Marketing decisions are the fourth set of decisions you will make in this simulation. Again, before you make your decisions, it is strongly recommended that you read the criteria for making marketing decisions document. You will determine labor and other expenditures for each of the marketing strategies (e.g. advertising, sales force, promotions and public relations) you will utilize to attract customers from each segments. Once you make your marketing expenditures decisions, enter the amount you would like to spend into the correct box, click on “Update Decisions” button to update and save your decisions. You are also required to confirm your decisions by clicking "confirm all" button.
